Customized Service

Get the most for your money Every business has unique marketing needs. Which is exactly why DLA doesn't offer a one-size-fits-all approach to working with our clients. However, our customized service falls into two general categories. Per-Project Approach For clients who have either short-term or up-and-down marketing needs, this approach is often the most cost-effective. We have many clients we've worked with this way for many years, completing various projects as they come along. The Center for Health Ambulatory Surgery Center is a good example of this. When they needed a professional web presence, they contacted us as the result of a referral within the medical community. We recently completed our first project with them which was a comprehensive website requiring project planning, copywriting, on-site photography, design, coding and custom content management. CEO Thomas Feldman explains how the process worked, "DLA jumped right in, handled the project start to finish quickly under a tight deadline, worked professionally and did not impede patient care whatsoever. I would use them all over again." Retainer Relationship Other organizations have ongoing marketing, advertising and public relations needs. For these businesses, a retainer can be the answer. It gives them access to a full team of copywriters, media buyers, creative staff, web developers, PR professionals and other marketing staff. One of the key elements of the retainer relationship is a discounted rate for services in exchange for a commitment of both number of hours per month (and number of months for the contract). This retainer relationship allows medium-sized businesses that can't afford an in-house marketing department to compete with those businesses who do have the advantage of an in-house staff. Pam Schubach, the YWCA's CEO, shares how it has worked for them to have access to our services on a moment's notice. "The staff at DLA are very responsive to our ongoing needs at the YWCA. They have also the ability to tailor the message to the media to position our information to receive the best coverage." Bottom Line So, which option is right for you? That all depends on your needs and goals. We can discuss your needs and help you decide on the best way to meet your marketing objectives. In the meantime, here's a quick look at the two options. Per-Project Approach · Best for occasional needs · No long-term commitment Retainer Relationship · Best for ongoing needs · Reduced hourly rate