How a Doodle Serves Your Noodle

Often viewed as a sign of a wandering mind, doodling may actually help us absorb information. In a study published in Applied Cognitive Psychology, Jackie Andrade at Britain's University of Plymouth played a rambling voice-mail message to 40 people, half of whom were given shapes to fill in as they listened.

The result: The doodlers recalled 29% more of the message than those who just listened. Andrade says idle scribbling uses just enough cognitive bandwidth to prevent daydreaming, so it may help us stay focused. One boardroom doodler, retiring GM Vice-Chairman Bob Lutz, says he isn't surprised by the finding. "I can look at old sketches done in meetings 40 years ago," he says, "and experience sudden recall of the room, the table, the voices." Ellen Gibson, Business Week / April 6, 2009 / pg 018

From Dirt to Done

Thanks to everyone who helped make our new office possible! View the slideshow. 4.6 MB

Special Pricing for Parishes and Schools

DLA Creative announces special website pricing for parishes within the Catholic Diocese of Peoria. After recently launching CDOP.org, we are able to offer a discount to both parishes and schools within the Diocese. Contact Michelle Lefebvre at 309.693.1421 to find out more about parish and school websites.

Here's what Lynn Grandon, Director of the Office of Respect Life and Dignity with the CDOP, has to say about DLA:

"We approached DLA when we needed a total overhaul for our large website. They responded with a fresh, modern design and countless creative ideas. Their approach is professional, yet personal, and updates are accomplished with a quick turn-around. Anyone considering this firm would be very wise in allowing them to bid and present on your project. We bet you'll be delighted with the results."

Online Marketing Spending to Increase in 2009

Nearly two-thirds (62%) of organizations say they will increase their online direct marketing spending in 2009, according to the sixth Annual Marketing Survey conducted by marketing analytics provider Alterian. (Source: Marketing News, 03.30.09)

Yet, those dollars may be spent differently than in the past. According to a recent article in Business Week, there may be fewer ads – but they will be larger and more interactive.

Like everything in marketing today, it's a matter of staying ahead of the game by adapting and evolving to meet the needs of fickle consumers. Today's technology makes marketing a greater challenge – but it also makes it a greater opportunity for those who are insightful, aware and innovative.