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Monday, June 22, 2009

Technology Changes Lives for Amputees

People in Peoria are making a difference. Don Goertzen, CP, LPO, of Comprehensive Prosthetics & Orthotics was recently featured discussing how microprocessor knees can change the lives of amputees. Check out the VIDEO HERE

Thursday, June 18, 2009

Customers You DON'T Want

Yes, you read that right. Even in today's economic climate, there are customers your company doesn't want. This is a philosophy DLA has always ascribed to, as we are committed to focusing our time and effort on our high-quality clients. For us, those clients are defined as:
  • forward-thinking,
  • progressive,
  • offering a well-defined product or service,
  • committed to marketing,
  • mid-sized and growing,
  • are coachable and,
  • have accessible leadership.
How do YOU define an ideal customer? Or better yet, customers you DON'T want? We've always believed that if you spend too much time chasing after anyone and everyone that you'll dilute your message and drain the energy you should be spending on your true target. A recent article in Business Week affirms this approach we've always taken. Read more here.

The Community That Eats Together...

We are committed to supporting local businesses as much as possible and encourage everyone else to do the same. In the last few weeks, we've been reminded of why Peoria is a great place to live ... and eat! From Lou's Drive-in with the kids to celebrate the last day of school or a relaxing evening at 2 Chez chatting with good friends, our city offers a range of eateries.
Don't forget the Spotted Cow. Whether it's a quick business lunch (gotta have the Italian Beef) or Blue Wave ice cream with the kids, it's always a hit. We also finally found time to check out The Kaiserhof. The owner was so accommodating and explained that they're now offering kid-friendly food including hot dogs and mac-n-cheese. The accordion player adds to the fun for the whole family, while a full bar provides a range of adult beverages.
Especially in these economic challenging times, let's remember to support our local businesses – both financially and with words of encouragement.

Tuesday, June 2, 2009

Featured Website – Bezales


Occasionally we like to get the word out about our clients. This month we encourage you to visit the website for Bezales, a growing company launched by a teenage entrepreneur. In today's world, who doesn't enjoy a good success story? Check it out!