Kickin' Marketing Team!

Personalize funny videos and birthday eCards at JibJab!

Write well. Right now.

Copywriter needed.

Looking for copywriter with 2+ years ad agency experience. Primarily website copywriting with some print ads, radio commercials and other creative projects. Need ability to effectively translate complex subjects into client-friendly verbiage.

Must be versatile, able to multi-task, have strong attention to detail and thrive in fast-paced environment. Should be able to work both independently and as part of a collaborative team. Part-time position with potential for growth. 20 hours per week at well-established innovative marketing firm in north Peoria. Email resumé, samples and salary requirements to Michelle Lefebvre.

Video Boosts Your Brand

Videos can be an important part of your online strategy and they can boost your brand's SEO. Here are a few tips on how YouTube can help you do this:

Step One. Create a YouTube Channel. Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business.
Choose Your Topic. How can people use your product better? How have they used it already, and in unexpected ways? Sharpie's Uncapped Gallery comes to mind. Expand your expertise beyond your product, or go all-in with pure entertainment. (Think Blendtec's still-fab Will It Blend?)

Record a Video. List the 5-to-10 points you want to make before shooting. Keep the vid under 2 minutes. Add links at the end to where people can learn more about you.

Optimize for VSEO. After uploading your vid to YouTube, enter a title, description and tags. Use the title phrase twice—at the start and at the end—to maximize its SEO impact. The front of the description should link to your site, followed by a paragraph that incorporates your key phrase in a natural and well-crafted way. Finally, add supporting words to your tags that will make the video easier to find, and repeat your key phrase and common variants.

Build Viewership. Beyond links to Facebook and Twitter, post your content as a "video reply" to a related video, which gives YouTube context and creates a stream of viewers. Linkbacks to your video improve its relevance on searches. Once you hit 100+ views, Google typically starts showing it in search results for your key phrase.

The Po!nt: It's time to shine! Constructing a strategic approach to making a splash on YouTube could boost your brand's SEO overnight. Get creative and give it a go!


Source: Marketing Profs


Speaking of videos ... here's a little something we put together awhile back. Pleae click on video title instead of play arrow.

Happy Birthday to Us!

DLA Creative is celebrating 17 years today, June 3rd, 2010. This past year we also launched a new company, appitudez, Inc., to address the growing market for mobile apps. 


Established in 1993, DLA Creative’s staff of five offers a full range of services including website development, strategic planning, copywriting and design, audio and video production, and many other related services. We specialize in working closely with healthcare, financial and other service organizations.


Read our Histolosophy here...