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Wednesday, August 4, 2010
Know Your Drinking Buddies
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You never know where your next customer will come from. One episode of Mad Men shows Don Draper sharing a drink with a gentleman who later turns out to be Conrad Hilton, the hotel magnate. Read more about "8 Lessons from a Few Mad Men ... and Women" here!
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Did you know?
Facts about advertising specialty items…
84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of a company after receiving an advertising specialty.
Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
Most respondents (62%) have done business with the company on a product after receiving it.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their items for about seven months.
The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media.
* According to the Advertising Specialty Institute®.