Marketing Minutes: 8 Things Killed by the Internet

Thursday, October 22, 2009

• Polite disagreement

• Letter writing

• Memory

• Daydreaming

• Waiting a whole day for sports scores

• Footnotes

• Leaving your desk for lunch

• Concentration

Source: Matthew Moore in the (London) Daily Telegraph, reprinted in the Reader's Digest.

Facts about advertising specialty items…

84% of people remember the advertiser on a product they receive.

42% have a more favorable impression of a company after receiving an advertising specialty.

Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.

Most respondents (62%) have done business with the company on a product after receiving it.

The majority (81%) of promotional products were kept because they were considered useful.

More than three-quarters of respondents have had their items for about seven months.

The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media.

* According to the Advertising Specialty Institute®.