Here are some trends reported from the Marketing News staff. My comments are in purple.
1. Twitter is not a teenybopper hangout. Only 16% of Twitterers are under the age of 25.
2. Marketers are all atwitter about Twitter, but consumers? Not so much. Only 8% of consumers felt Twitter was very effective for promoting products and ideas. Will that change? Stay tuned...
3. Short-term financial ROI measures aren't the be-all and end-all. There's still a place for softer metrics such as brand awareness and word of mouth.
4. Mobile marketing (i.e. cell phones) without the consumer's consent remains off limits.
5. Some "attention-getting" Internet ads can do more harm than good. You know, those annoying ones that disguise the "close" or "skip" buttons. We do our best to create NON-annoying ads for our clients.
6. All days aren't created equal on Facebook. Tuesday is the highest day for click-throughs. And did you know that Facebook was the busiest website of ALL on Christmas in 2009? I was on Facebook that day - were you?
7. E-mail marketing isn't dead. Open rates increased 18.2% in 2009's 2nd quarter.
8. Recent college grad? List experience on your resumé before your degree. It's what employers want to see.
9. On July 17, the Oscar Meyer Wienermobile delivered hot dogs to a home in Wisconsin - but not in a good way. It crashed into the house. No buns were hurt. Ha!
10. As of July 2009, there were more Internet users in China (338 million) than the ENTIRE population of the United States (309 million). Furthermore, 25% of China's population uses the Internet, while 70% of Americans are online.
11. iPhone apps, while cool, aren't the only thing you should consider for mobile marketing.
12. Hispanics are nicer than non-Hispanics in the U.S. when rating products. Hispanics give a 5.9% higher rating on average.
13. Sometimes a good deal doesn't need much paid marketing. Can anyone say, "Cash for Clunkers"?
14. Only 2% of TV viewing happens online and on mobile devices. Keep your eyes peeled for how that trend may change.
15. Fewer than 75 people had returned new cars under the Hyundai Assurance program as of September. Yet it was one of 2009's most buzzed-about promotions.
And if you want to know more, you can always give us a call! 309.693.1421
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