If you Google the question, “Are you a risk taker?”, you’ll get a variety of subject matter. The number one result, as defined by Psychology Today jumps into risk-taking personalities that drink and drive, gamble and sleep with strangers. Hmmm… not really what I had in mind. I was thinking more in terms of business risk.
As a business owner who purchased commercial property just prior to the start of our current recession, I often wonder if the risk was worth it. I believe it was. It was a calculated risk, based on our company’s history and goals, as well as our ability and agility. We adapt to meet the evolving technologies of today and the changing needs of our clients.
Today, current and new clients are turning to us for complex database-driven websites, intranets and increasingly innovative marketing solutions. Very different than what we offered when we first opened our doors 16 years ago. Expectations and technologies have changed even in the last few years. Heck, they’ve changed in just the last few minutes.
I see other businesses – both locally and nationally – that have also taken reasonable risks to move their businesses forward. And yet, there are others so paralyzed by the fear of stepping out of their comfort zones that they are now risking failure by inaction. I guess it comes down to this – do you take the shot or just hold the ball?
Think about those who have taken risks – and succeeded. Albert Einstein. Rosa Parks. Donald Trump. Amelia Earhart. Walt Disney.
They each had a vision. Something they were fighting for. Sometimes they failed. But they each took risks. And they paid off.
So … will you take a risk today?
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