When times get tough, one of the first things some companies cut is their marketing budget, but is that such a great idea? Check out my current article in InterBusiness Issues magazine for the answer.
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Facts about advertising specialty items…
84% of people remember the advertiser on a product they receive.
42% have a more favorable impression of a company after receiving an advertising specialty.
Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.
Most respondents (62%) have done business with the company on a product after receiving it.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their items for about seven months.
The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media.
* According to the Advertising Specialty Institute®.
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