1. Review your website to check for broken links. For example, if you have links to affiliate groups, articles or other off-site sources, verify they're still active.
2. Proof your website for typos or outdated information. We try to automatically take care of this for our clients, but we're not always aware of all the internal happenings and changes. And of course, we can't do this for those we don't companies we don't work with yet. :)
3. Ask a trusted colleague to call into your office to do some "secret shopping" to see how your front office staff handles calls. Give them a key scenario you want them to test (difficult client, confused patient, etc.).
4. Ask approximately 10-20% of your staff "Who are we?" or "What does our brand represent?" If you get a range of answers, you've got some work to do. If everyone's on the same page, KUDOS!
5. Update your personal voicemail (office and cell phone). Does it accurately represent the company or could it be improved?
6. Update your e-mail signature with the color's proper brand identity - the right colors and font (at least something comparable), a link to your website, your best-to-reach-you phone number, etc. This is a daily marketing opportunity.
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