Just another touchpoint...

Should you consider an e-newsletter for your business in 2010? Perhaps. And how can you tell if it's being successful? One key is the Open Rate, which is the number of people who take the time to at least open your newsletter. According to the vendor we use to distribute our e-newsletter, there are statistics that show how you perform compare to others in your industry. In the Marketing/PR area, the average Open Rate is 13.5%. DLA Creative's average Open Rate is 43.2%. Are e-newsletters appropriate for YOUR organization? They could be - since a basic premise of marketing that you often have to make six contacts before a prospect takes action. This is just another touchpoint among those six. If you want to find out the average e-newsletter Open Rates for your industry, click here. We''ll see if we can help you beat the averages. Accountant 14.0% Crafts 27.0% Education 18.6% Gov. Agency 23.0% Legal Services 18.2% Marketing/PR 13.5% Medical Serv. 16.7% Non-Profit 20.0% Profess'l Serv. 15.4% Real Estate 14.8% Religious Org. 22.4% Retail 17.7% Salon/Spa 15.0% Technology 15.0% Travel/Tourism 15.5% Web Developer 17.4%