Some organizations go to great efforts to build beautiful looking websites that few people easily discover.
That’s because search engines like Google, Yahoo! and Bing “crawl” the Web looking for keywords their users are entering. The more words your site has that correspond with your users’ searches, the more likely you’ll end up high in the rankings of their search results. Conversely, a poorly optimized site will fall near the bottom of the heap.
SEO: An introduction
Search Engine Optimization starts with a carefully structured website, utilizing clean code and elements while keeping text out of graphic or Flash-based components, since this text is not readable by search engines.
DLA’s team uses key words (specific to your company and industry) within the content of the site. Well-written websites integrate the key words as often as possible without sounding redundant. We also use these words in meta tags (hidden code).
The trick is to determining which key words are the most important to include. Because DLA has web analytics encoded on nearly every client’s website, we are able to monitor these key search terms and make sure the sites are achieving maximum performance.
Finally, having a large number of other sites link to your website increases overall traffic to your site as well as boosts your search engine ranking. Start by making sure your site is listed on the links pages of any organizations you’re a member of such as the Chamber of Commerce, Ad Club, Medical Society or Homebuilders Association. In addition, you can swap links with other relevant / supporting businesses. For example, a homebuilder could have links to a siding company, floorcovering business and landscape group.
As we build our clients’ websites, we take great efforts to ensure that they receive superior rankings within a variety of search engines. Are you confident that YOUR site is being found by prospects? If not, give us a call at 309.693.1421 and we’ll talk about how to optimize those searches.
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