Marketing Minutes: Opportunities Remain for Savvy Businesses

Thursday, February 26, 2009

I thought this article offered good encouragement to organizations that provide excellent service to their customers.

http://www.businessweek.com/smallbiz/content/feb2009/sb20090224_965134.htm?campaign_id=alerts

Facts about advertising specialty items…

84% of people remember the advertiser on a product they receive.

42% have a more favorable impression of a company after receiving an advertising specialty.

Nearly one quarter, or 24%, indicate that they are more likely to do business with an advertiser on items they receive.

Most respondents (62%) have done business with the company on a product after receiving it.

The majority (81%) of promotional products were kept because they were considered useful.

More than three-quarters of respondents have had their items for about seven months.

The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media.

* According to the Advertising Specialty Institute®.