Write well. Right now.

Copywriter needed.

Looking for copywriter with 2+ years ad agency experience. Primarily website copywriting with some print ads, radio commercials and other creative projects. Need ability to effectively translate complex subjects into client-friendly verbiage.

Must be versatile, able to multi-task, have strong attention to detail and thrive in fast-paced environment. Should be able to work both independently and as part of a collaborative team. Part-time position with potential for growth. 20 hours per week at well-established innovative marketing firm in north Peoria. Email resumé, samples and salary requirements to Michelle Lefebvre.

Video Boosts Your Brand

Videos can be an important part of your online strategy and they can boost your brand's SEO. Here are a few tips on how YouTube can help you do this:

Step One. Create a YouTube Channel. Every video you post to your channel can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business.
Choose Your Topic. How can people use your product better? How have they used it already, and in unexpected ways? Sharpie's Uncapped Gallery comes to mind. Expand your expertise beyond your product, or go all-in with pure entertainment. (Think Blendtec's still-fab Will It Blend?)

Record a Video. List the 5-to-10 points you want to make before shooting. Keep the vid under 2 minutes. Add links at the end to where people can learn more about you.

Optimize for VSEO. After uploading your vid to YouTube, enter a title, description and tags. Use the title phrase twice—at the start and at the end—to maximize its SEO impact. The front of the description should link to your site, followed by a paragraph that incorporates your key phrase in a natural and well-crafted way. Finally, add supporting words to your tags that will make the video easier to find, and repeat your key phrase and common variants.

Build Viewership. Beyond links to Facebook and Twitter, post your content as a "video reply" to a related video, which gives YouTube context and creates a stream of viewers. Linkbacks to your video improve its relevance on searches. Once you hit 100+ views, Google typically starts showing it in search results for your key phrase.

The Po!nt: It's time to shine! Constructing a strategic approach to making a splash on YouTube could boost your brand's SEO overnight. Get creative and give it a go!


Source: Marketing Profs


Speaking of videos ... here's a little something we put together awhile back. Pleae click on video title instead of play arrow.

Happy Birthday to Us!

DLA Creative is celebrating 17 years today, June 3rd, 2010. This past year we also launched a new company, appitudez, Inc., to address the growing market for mobile apps. 


Established in 1993, DLA Creative’s staff of five offers a full range of services including website development, strategic planning, copywriting and design, audio and video production, and many other related services. We specialize in working closely with healthcare, financial and other service organizations.


Read our Histolosophy here...

6 Marketing Action Steps To Take NOW...

that won't cost you a thing.

1. Review your website to check for broken links. For example, if you have links to affiliate groups, articles or other off-site sources, verify they're still active.

2. Proof your website for typos or outdated information. We try to automatically take care of this for our clients, but we're not always aware of all the internal happenings and changes. And of course, we can't do this for those we don't companies we don't work with yet. :)

3. Ask a trusted colleague to call into your office to do some "secret shopping" to see how your front office staff handles calls. Give them a key scenario you want them to test (difficult client, confused patient, etc.).

4. Ask approximately 10-20% of your staff "Who are we?" or "What does our brand represent?" If you get a range of answers, you've got some work to do. If everyone's on the same page, KUDOS!

5. Update your personal voicemail (office and cell phone). Does it accurately represent the company or could it be improved?

6. Update your e-mail signature with the color's proper brand identity - the right colors and font (at least something comparable), a link to your website, your best-to-reach-you phone number, etc. This is a daily marketing opportunity.

Pizza Faux Pas

It'd be an understatement to say 2009 was a tough year for Domino's Pizza, what with the awkward employees-abusing-food scandal.

A quick recap: two bored employees recorded themselves doing unpleasant things with food, and the video wound up on YouTube. Domino's responded swiftly enough, both terminating the employees and releasing an apologetic YouTube video featuring company president Patrick Doyle. (No, not the Patrick Doyle who was formerly president of DLA Creative, but wouldn't that be cool?)

Since then, things have quieted down, but it goes without saying that Domino's learned a valuable lesson about the power of social-media communications.

Well, as you no doubt have seen, the pizza joint recently kicked off a campaign to show that it is out anew to win hearts, minds and taste buds. The company conducted a series of focus groups to find out how people truly felt about the taste of its pizza. Turns out most of them hated it; the most common complaint was that the crust tasted like cardboard. So, tail between legs, the corporate kitchens embarked on a journey to give their pies a facelift.

Have you seen these commercials? What did you think? Post your comments here.

(From MarketingProfs)

Which Sister Are You?

I took the quiz to see which sister I am. Click on my icon and you can see which one you are.

Change Your Shoes. Change a Life.

Put on your Boogie Shoes

and watch this fun video.