Customers You DON'T Want

Yes, you read that right. Even in today's economic climate, there are customers your company doesn't want. This is a philosophy DLA has always ascribed to, as we are committed to focusing our time and effort on our high-quality clients. For us, those clients are defined as:

• forward-thinking,
  
• progressive,
  
• offering a well-defined product or service,
  
• committed to marketing,
  
• mid-sized and growing,
  
• are coachable and,
  
• have accessible leadership.

How do YOU define an ideal customer? Or better yet, customers you DON'T want? We've always believed that if you spend too much time chasing after anyone and everyone that you'll dilute your message and drain the energy you should be spending on your true target. A recent article in Business Week affirms this approach we've always taken. Read more here.