Marketing Don'ts

Business Week published an article in the summer of 2008 that still seems relevant today so I'm posting a link to it here. It lists 5 Don'ts for Marketing in Tough Times.

Kids Help the Homeless Using Their Artistic Skills

Hand-painted bowls will be sold to raise funds for YWCA.

Pssssssttttt...

Want to give powerful presentations? Click here to find out how.

Patient-Focused Website Launched

The new Center for Health Ambulatory Surgery Center, LLC, website was launched October 1, 2009. This site was a wonderful project to work on with tremendous in-house support from the CFH ASC team. Working closely with an amazingly organized RN following the CEO's direction, DLA produced this site in less than 6 weeks – including all copy, photography, design, coding, etc. We also have a significant library of additional photos for future use including many intra-operative images.

This will serve as a great resource for surgeons and their patients with information about location, billing and preparing for surgery. It will also provide the CFH ASC staff with efficiencies including the online Employment section which is easily updated in-house using a simple browser-based Custom Content Management System.

Gaining Control of Your Website

Content Management Systems are a fairly hot topic these days. So you may be wondering what they are and if you need one.

First, let's explain which organizations WOULDN'T need a Content Management System (CMS). Those would include businesses or non-profits that only anticipate sporadic updates to their websites. Those websites can be most cost-effectively maintained by having updates handled by your marketing company or website provider.

Gotta get me some of that CMS

However, those companies that have ongoing update needs will often find that a Content Management System can provide them with a cost-effective option to maintaining specific sections of a website themselves. And, like most things in life, not all CMS is created equal. There are packaged systems on the market, but those are often unwieldy and don't always meet your REAL needs.

DLA, however, finds out exactly what you're looking for and creates custom CMS. The end result is a system that's easily maintained by people with even the most rudimentary computer skills. At the conclusion of this article, you can click to links of websites we've created with Custom Content Management Systems. If you want more information, call Marc Lefebvre directly at 309.693.1975.

CENTER FOR HEALTH ASC, LLC

– Employment Page (Physicians With Privileges – Coming Soon)

CONCORDIA LUTHERAN SCHOOL

– News Scroll, Calendars, Newsletter, Teacher Memos

MT. CALVARY EVANGELICAL LUTHERAN CHURCH

– Weekly News, Monthly Newsletters, Sermon Uploads

CATHOLIC DIOCESE OF PEORIA

– Catholic Post News, Calendar, Parish Information Lists, Podcasts, Etc.

GOT JOBS? We Do!

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Did you get that? Ever floated a div? What about masks? Do they scare you? If you’re still with us, then read on. For more than 16 years, DLA Creative has been pushing the envelope of creative genius and now there’s room for you.

We’re looking for a Graphic Designer who can handle both web and print design.

Qualifications: Must have excellent design skills and be experienced in Photoshop, Quark, InDesign, Dreamweaver and Flash. Terms like CSS, Ajax, kerning, symmetry and white space should be part of your everyday vocab.

Photography skills and an understanding of dynamic web content would be way cool. Need to multitask, have a keen attention to details, great people skills and be willing to learn new things. We know we’re asking a lot, but our clients deserve the best! Must love Macs and M&Ms.

Relaxed, yet professional, environment in brand-new office in north Peoria. Check us out – while we do the same to you!

Full-time position with benefits. Interested? Send your resumé, samples and salary history to us. You can find contact info on our website.

R U a Righter?

We need help with are righting. We mean our writing. Business has been picking up lately and we need a reliable freelance writer who can work with us on an ongoing basis. Projects include websites, collateral materials and ad copy.

We’re looking for someone who can provide us with detailed research, quick turn-around and superior accuracy. Can you deliver?

Send resumé, samples and pricing structure to us. Contact info is here.

Paying a Premium

Are you a value shopper? When it comes to a few products, I'll buy store brands or shop for lower prices – but only for products that don't "matter" as much as others. But when it comes to service, I'll pay a premium to ensure that I get top-notch results, especially when it comes to service for my business.

To read the rest of this article I wrote for the September issue of InterBusiness Issues click here...