Wednesday, October 28, 2009
Sunday, October 25, 2009
Customized Service
Get the most for your money Per-Project Approach For clients who have either short-term or up-and-down marketing needs, this approach is often the most cost-effective. We have many clients we've worked with this way for many years, completing various projects as they come along. The Center for Health Ambulatory Surgery Center is a good example of this. When they needed a professional web presence, they contacted us as the result of a referral within the medical community. We recently completed our first project with them which was a comprehensive website requiring project planning, copywriting, on-site photography, design, coding and custom content management. CEO Thomas Feldman explains how the process worked, "DLA jumped right in, handled the project start to finish quickly under a tight deadline, worked professionally and did not impede patient care whatsoever. I would use them all over again." Retainer Relationship Other organizations have ongoing marketing, advertising and public relations needs. For these businesses, a retainer can be the answer. It gives them access to a full team of copywriters, media buyers, creative staff, web developers, PR professionals and other marketing staff. One of the key elements of the retainer relationship is a discounted rate for services in exchange for a commitment of both number of hours per month (and number of months for the contract). This retainer relationship allows medium-sized businesses that can't afford an in-house marketing department to compete with those businesses who do have the advantage of an in-house staff. Pam Schubach, the YWCA's CEO, shares how it has worked for them to have access to our services on a moment's notice. "The staff at DLA are very responsive to our ongoing needs at the YWCA. They have also the ability to tailor the message to the media to position our information to receive the best coverage." Bottom Line So, which option is right for you? That all depends on your needs and goals. We can discuss your needs and help you decide on the best way to meet your marketing objectives. In the meantime, here's a quick look at the two options. Per-Project Approach · Best for occasional needs · No long-term commitment Retainer Relationship · Best for ongoing needs · Reduced hourly rate |
Thursday, October 22, 2009
8 Things Killed by the Internet
Tuesday, October 20, 2009
No Contest!
Friday, October 16, 2009
Peoria #5 Among Mid-Sized Cities to Start a Business
CNN/Money ranked Peoria fifth among mid-sized cities that offer the best opportunity to launch a business. In a listing of U.S. cities of all sizes, Peoria was ranked 15th.
Not bad, if you ask me. Sure, it's been a challenging year as a business owner – especially since we're in the advertising biz which is one of the first things to get cut when budgets get tight. Of course, I strongly believe that companies need to maintain a strong marketing commitment in order to remain competitive. But that's not the point of this post.
Here are several reasons why I personally agree with the study:
• Peoria is comprised of people, families and businesses that give everything it takes to get the job done. We don't quit.
• We have a true business community. Not just individuals and companies that work side-by-side, but people that work cooperatively to help each other. Sure, there's a squabble here or there, but in general it's a community of support.
• Even when things are bleak, there's a generous spirit in Peoria. Just watch the annual St. Jude Telethon – you'd never be able to tell there was a recession. And that's just one example. Every weekend (and many week nights) you'll find people at charity events, donating their time, money and passion to help those in need. That demonstrates the character of people and businesses in Peoria.
• The cost of doing business in Peoria is reasonable.
• We don't have ridiculous commutes, causing us to waste precious time fighting traffic.
And that's just the first few reasons that came to mind. But beyond my own reasons for being an entrepreneur, you can click here to read the Journal Star article and find out what others have to say. You can read the original article here. Congratulations Peoria!
Wednesday, October 14, 2009
Marketing Don'ts
Tuesday, October 13, 2009
Saturday, October 10, 2009
Patient-Focused Website Launched
The new Center for Health Ambulatory Surgery Center, LLC, website was launched October 1, 2009. This site was a wonderful project to work on with tremendous in-house support from the CFH ASC team. Working closely with an amazingly organized RN following the CEO's direction, DLA produced this site in less than 6 weeks – including all copy, photography, design, coding, etc. We also have a significant library of additional photos for future use including many intra-operative images.This will serve as a great resource for surgeons and their patients with information about location, billing and preparing for surgery. It will also provide the CFH ASC staff with efficiencies including the online Employment section which is easily updated in-house using a simple browser-based Custom Content Management System.
Gaining Control of Your Website
DLA, however, finds out exactly what you're looking for and creates custom CMS. The end result is a system that's easily maintained by people with even the most rudimentary computer skills. At the conclusion of this article, you can click to links of websites we've created with Custom Content Management Systems. If you want more information, call Marc Lefebvre directly at 309.693.1975.
